3. Connected Audience Conference, 4 to 6 April 2019 at the Kulturforum


Emotions are core aspects of human behaviour which have an impact on learning and the development of memories. They are influenced by social factors and can help shape connections which are hugely important for cultural institutions and their audience development activities.

The Staatliche Museen zu Berlin KulturAgenda - Institute for Museums, Cultural Enterprises and Audiences, The Institute for Learning Innovation and together present a conference exploring the newest research in human emotions and the role they play in museum and cultural experiences.

In a series of presentations, small group workshops and panel discussions we would like to discuss with emotion specialists, academics, museum professionals and professionals from other cultural institutions the challenges we face in generating exhibitions and developing audience-focused organisations that talk to the many and what role emotions play in all this. We seek to create a facilitating and stimulating atmosphere with a strong dialogical approach. Participants will gain relevant experiences and insights for their professional practice.

Participants will have the opportunity to both contribute and learn about topics such as:

  1. Creating awe, wonder and empathy in museum and cultural experiences

This strand explores how exhibition design and narration/interpretation (or scenography) use (or arouse) emotions in order to create more engaging experiences.

2. The role of emotions in visitor engagement and visitor satisfaction

This strand explores the role emotions play in museum education and what kind of impact they have on learning and visitor satisfaction

3. Emotion as the driver of decision-making and its potential for programming and marketing

This strand is all about decision making – why do people come to museums? But also: How can we create messages so that they speak to the a wider public but also meeting individual needs?

Confirmed experts

The following high profile experts have already confirmed their attendance:

  • John Falk (Institute for Learning Innovation, US)
  • Maria Gendron (Yale University, US)
  • Lisa Feldman Barret (Northeastern University, US)
  • Sheila Watson (Leicester University, UK)
  • Martin Tröndle (Zeppelin University, GER).

Programme and Registration


Kulturforum Berlin - Staatliche Museen zu Berlin
Potsdamer Strasse
10785 Berlin


4 – 6 April, 2019

Conference Fees

Standard Ticket: 360 EUR / Student Ticket: 200 EUR

Organising Committee

The conference is jointly organized by the Institute for Learning Innovation, KulturAgenda – Institute for Museums, Cultural Enterprises and Audiences and the Staatliche Museen zu Berlin.