Beeple in the museum? Here's why it matters!

Film

Curator Lisa Botti explains why Beeple Regular Animals is so relevant right now—and what it means to present this work in a museum context. The installation explores how meaning, authorship, and cultural value are increasingly shaped by invisible technological infrastructures. Through anthropomorphic figures of animals bearing the heads of globally recognizable personalities, Beeple creates a sociopolitical allegory of contemporary power structures. 

Beeple (born Mike Winkelmann, 1981) is an US-American artist known for his large-scale immersive installations and his long-running project Everydays, through which he has created and published a new digital artwork every day since 2007. His work combines 3D modelling, AI, animation, and satire to reflect on contemporary culture, technology, politics, and consumerism. Beeple gained international recognition for bringing digital art into the art market, most notably with the record-breaking NFT sale of Everydays: The First 5000 Days, a landmark digital collage sold at Christie’s in 2021 for $69 million. His practice explores the intersection of art, media, and new technologies, challenging traditional boundaries of authorship and exhibition. With Regular Animals, Beeple extends his long-standing engagement with technology, culture, and satire—this time in a physical–digital hybrid installation.

Video: @studio.schaack