László Moholy-Nagy and New Typography
A Reconstruction of a Berlin Exhibition from 1929

29.08.2019 to 15.09.2019
Kunstbibliothek

As part of the bauhauswoche berlin 2019 the Kunstbibliothek is showing an historical exhibition room by the Bauhaus artist László Moholy-Nagy.

This pioneering exhibition room, entitled Wohin geht die typographische Entwicklung? (Where is typography headed?), was first shown in May 1929 in the Martin-Gropius-Bau as part of the exhibition Neue Typographie ("New Typography"), organised by the Staatliche Kunstbibliothek. Moholy-Nagy had been invited to design a room presenting the future of typography. He came up with 78 wall charts with photos, texts and pictures, all of which have been preserved. The exhibition room can therefore be shown again, complemented by additional posters, letterheads, and other specimens of New Typography from the Kunstbibliothek collection.

Moreover, well-known posters and advertisements from the Kunstbibliothek collection in the style known as New Typography augment the Moholy-Nagy exhibition. The selection includes works by Willi Baumeister, A. M. Cassandre, Walter Dexel, Johannes Molzahn, Kurt Schwitters and Jan Tschichold. The functional graphic design of New Typography, a style of advertising designed by artists that gained wide acceptance in the 1920s, broke with a long design tradition in the printing trade. Its aim was to create a contemporary design: first by propagating a standardization of fonts and the industrial DIN norms, and second, by promoting ideals of readability, clarity and directness in keeping with the principles of Constructivist Art.

The exhibition focuses on this large-scale presentation with which artist Moholy-Nagy summed up years of his own teaching work at the Bauhaus and the ideas and visions of New Typography, ranging from Jan Tschichold and Willi Baumeister to Herbert Bayer. The exhibition programme includes evening discussions evaluating Moholy-Nagy’s ideas from a contemporary standpoint. An important part of the programme will be the launch of a new publication on Moholy-Nagy’s historical exhibition, edited in collaboration with Gutenberg Design Lab at Mainz University of Applied Sciences.

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