MOI! Museums of Impact

“When you have a strategy, you will have impact”. The Europe-wide project MOI! – of which the SMB’s Institut für Museumsforschung is a project partner – seeks to promote the strategic development of museums through self-evaluation tools (developmental evaluation) and thereby increase the social impact of museums.

In the near future, museums should be able to evaluate their work with the help of an evaluation framework, which they will then be able to use to derive development plans and strategies. The focus is on the development of an individual strategy for how a museum can intensify its impact on its specific communities.

The MOI! project investigates existing models of self-evaluation (e.g. from Finland and the UK) in order to develop a modular self-evaluation tool (framework) for Europe-wide application (including questionnaires and cards). The evaluation framework developed through MOI! complements pre-existing methods and instruments of museum evaluation, with the aim of “helping museums to help themselves”, rather than competing with these traditional methods and instruments.

In the conception phase, the viewpoints, knowledge and experiences of stakeholders will be collected. Workshops will be held in Germany, Italy and Denmark. In the development and elaboration phase, the modules will be tested in several pilot museums, before being evaluated and further refined. At the end of the project, the modular tool set will be published in several European languages. It will be made freely available to all European museums via the platform NEMO (Network of European Museum Organizations).

Research Team: Institut für Museumsforschung: Kathrin Grotz, Prof Monika Hagedorn-Saupe, Dr Patricia Rahemipour et al.
Partners: Finnish Heritage Agency (FI); Finnish Museums Association (FI); BAM! Strategie Culturali (IT); Hellenic Ministry of Culture and Sports (EL); Museum of Cycladic Art (EL); Estonian National Museum (EE); DMB/NEMO (DE); Stiftung Preussischer Kulturbesitz (DE); European Museum Academy (NL); Museum Council of Iceland (IS); MUSIS Steirischer Museumsverband (AT)
Associate Partners: Association of Independent Museums AIM (UK); Danish Agency for Culture and Palaces (DK); National Institute for Museums and Public Collections (PL); Netherlands Museumregister Foundation (NL); ICOM Austria (AT)
Funding: Creative Europe (EACEA), COOP2
Duration: December 2019 until March 2022
Social Media: