Launch of social-media campaign “Botticelli Comes to Berlin”

15.07.2015
Gemäldegalerie

Today's release of a spot on the 'Raczynski Tondo' by Sandro Botticelli marks the start of the social-media campaign 'Botticelli comes to Berlin'. In the run-up to this autumn's spectacular exhibition 'The Botticelli Renaissance' at the Gemäldegalerie (24.09.2015–24.01.2016), trailers will be released at fortnightly intervals on the Staatliche Museen zu Berlin's social-media channels and its own website, throughout the summer until the exhibition opening. Each trailer will focus on different works by the Renaissance painter.

Each trailer establishes a link between a Botticelli painting and an iconic landmark in Berlin. The idea behind this link is to draw attention to the fact that Berlin has a long-established connection with Botticelli's art, primarily because, at the time of its founding, the Gemäldegalerie's original collection contained the then-recent high-profile acquisition of the private collection of Scottish merchant Edward Solly, which included many works by Botticelli. When the Gemäldegalerie opened in 1830, Berlin thus boasted the largest stock of Botticelli works outside Florence, where the painter had lived and worked three and half centuries before.

The trailers thrust Botticelli's works into the present and echo the underlying concept of the exhibition, which raises questions such as: what role does his art play for us today, and what do we associate with the name of Botticelli?

The spots were made in association with the ensemble of the Maxim Gorki Theater and were produced by BBOXXFILME.

The exhibition 'The Botticelli Renaissance' is a collaboration between the Gemäldegalerie – Staatliche Museen zu Berlin and the Victoria and Albert Museum, London. It is sponsored by the Sparkassen-Finanzgruppe, the LOTTO-Stiftung Berlin, and the Kaiser Friedrich Museumsverein.